15% of job seekers had a worse opinion of an employer after they were contacted for an interview.
Employers risk losing more than potential employees when they leave unfavorable impressions during the job application and interview stages. They can cause significant damage to their brand's reputation, thanks to the willingness of job candidates to use social media and other online resources to spread the word about their experiences, according to research from CareerBuilder. Fortunately, organizations can take steps to avoid this problem, and many of them involve basic professional courtesy. "How your employment brand is presented to job seekers can have a lasting effect on your ability to acquire talent and your business overall," says Sanja Licina, senior director of talent intelligence at CareerBuilder. "It's important to acknowledge candidates and keep them informed. Also, make sure that the dynamic work experience you describe in your job posting is supported in phone and face-to-face conversations. In addition, continually ask for feedback to see where your applicant process shines or where there are opportunities to improve." The findings are the result of three separate CareerBuilder research projects. Two were surveys in which more than 2,000 employers and 9,500 workers took part. The third compiled responses from more than 800,000 job candidates who applied for jobs over the last year.
Dennis McCafferty is a freelance writer for Baseline Magazine.
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