Corporate Do-Gooders Out to Save the World

Corporate Do-Gooders Out to Save the World

Corporate Do-Gooders Out to Save the World

76% of global business leaders say a company’s value should be measured by contributions to society as well as profits.

Doing good while doing well is the new corporate mantra. Business leaders say profits alone are no longer enough, according to a survey from Deloitte Touche Tohmatsu Limited and the Economist Intelligence Unit. Integrating community values and global causes into company activities, decisions, and identity matters to workers -- especially younger employees. See also Rich Technohippies and Their Utopian Fantasies. "CEOs' voices are being joined by an emerging generation of future business leaders who see personal responsibility, corporate responsibility, and societal responsibility as one continuous line," says Barry Salzberg, global CEO of Deloitte Touche Tohmatsu Limited. "There's a real appetite for new ideas, original insights and spirited debate.” An estimated 1,400 global executive leaders and Millennial workers took part in the research. For more about the survey, click here.

Dennis McCafferty is a freelance writer for Baseline Magazine.
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