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What's Wrong With Microsoft

By Baselinemag on 2010-02-08


Former Microsoft VP Dick Brass published an opinion article in the New York Times, arguing that the Redmond giant has become "a clumsy, uncompetitive innovator," with "a dysfunctional corporate culture in which the big established groups are allowed to prey upon emerging teams." The company, though hugely profitable, "is failing," he says. Here are some of Brass's key points.

See also: 45 Fast Facts About Microsoft.
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1. Behind the Cool Curve "Microsoft [...] no longer brings us the future."

2. Losing the War for Talent "Microsoft is no longer considered the cool or cutting-edge place to work."

3. Innovators Unwelcome "Almost all the executives in charge of Microsoft's music, e-books, phone, onliine, search and tablet efforts over the past decade have left."

4. Closed Culture "...routinely manages to frustrate the efforts of its visionary thinkers."

5. Internecine Combat "Other Microsoft groups that felt threatened by our success."

6. Sclerotic Development "A decade passed before a fully operational version of ClearType finally made it into Windows."

7. Risk Aversion "Historic preference to develop (highly profitable) software without undertaking (highly risky) hardware."

8. Stodgy Thinking Allegiance to old ways made tablet PC " Annoying, clumsy and slow."

9. Poor Timing "Too soon on Web TV, too late on iPods."

10. Public Perception "Image has never recovered from the antitrust prosecution of the 1990s."

11. Poor Presentation "Its marketing has been inept for years; remember the 2008 ad in which Bill Gates was somehow persuaded to literally wiggle his behind at the camera?"

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