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35 percent of workers say they want to see job listings on company's social-media site.
26 percent of workers say they want to see Q&As or "fast facts" about an organization on a company social-media site.
23 percent of workers say they want to see information about career paths within an organization on a company social-media site.
16 percent of workers say they want to see evidence that working at the company "is fun" on that organization's social-media site.
38 percent of workers say they're turned off when a company's social-media site reads like an ad.
30 percent of workers say they're turned off when their questions aren't answered when submitted to a company social-media site.
22 percent of workers say they're turned off when information isn't regularly posted on a company social-media site.
22 percent of workers don't like it when companies remove or filter public comments on their social-media site.
35 percent of employers are now using social media to promote their company.
25 percent of these employers are using social media to connect with clients and find new business.
13 percent of these employers are using social media to strengthen their employment brands.
21 percent of these employers leverage social media to recruit and research potential employees.
44 percent of large companies use social media as a promotional tool, compared to 38 percent of mid-sized organizations and 29 percent of small businesses.
57 percent of employers in the leisure/hospitality industry use social media to promote their business - tops among individual sectors.
Other leading sectors using social media include information technology (48 percent), retail (43 percent) and sales (41 percent).
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