What You Should Do

By Sean Gallagher  |  Posted 2003-12-05 Print this article Print

'Tis the Season… The online and offline holiday shopping rush means more sales for companies#&151;and more counterfeiters to combat.

to Thwart"> WHAT YOU SHOULD DO To Thwart Counterfeiters TRACK
Tag your products with invisible inks or electronically readable devices that can verified by investigators or customs agents.

Monitor suspiciously low prices on products with search engines or specialized business intelligence software.

Train staff, customs agents and customers to spot a fake and then report it.

Get a grip on your supply chain by using radio frequency identification tags and other tracking technologies to monitor manufacturing processes.

Sean Gallagher is editor of Ziff Davis Internet's enterprise verticals group. Previously, Gallagher was technology editor for Baseline, before joining Ziff Davis, he was editorial director of Fawcette Technical Publications' enterprise developer publications group, and the Labs managing editor of CMP's InformationWeek. A former naval officer and former systems integrator, Gallagher lives and works in Baltimore, Maryland.

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