What You Should Do

By Deborah Gage  |  Posted 2002-07-02 Email Print this article Print

Large corporations are demanding just one electronic marketplace per industry. Even Transora, the big consumer packaged goods exchange must merge, according to Target's CIO.

: Joining E-Marketplaces">

What You Should Do: Joining E-Marketplaces

Before agreeing to join an online marketplace:

  • Evaluate its operations. Make sure the marketplace improves processes in which you're already involved
  • Compare returns. Figure out whether a marketplace formed by others will generate a higher return than investing inside your own company
  • Consider the law. Review the nature of collaboration to make sure it doesn't draw antitrust attention
  • Evaluate security. Your own operations should not be compromised
  • Protect your data. Confidential business information should be kept out of the marketplace

    Source: Federal Trade Commission

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    Senior Writer
    Based in Silicon Valley, Debbie was a founding member of Ziff Davis Media's Sm@rt Partner, where she developed investigative projects and wrote a column on start-ups. She has covered the high-tech industry since 1994 and has also worked for Minnesota Public Radio, covering state politics. She has written freelance op-ed pieces on public education for the San Jose Mercury News, and has also won several national awards for her work co-producing a documentary. She has a B.A. from Minnesota State University.


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