It must determine – and set limitations for – data gathering.
Hard numbers can be hard to find, but data-driven arguments are the best way to support a business case for your project or strategic initiative. The book, Metrics: How to Improve Key Business Results (Apress/available now) seeks to clarify this murky topic. Author Martin Klubeck presents theories and practical advice on filtering out distractions and zeroing in on what you really need. In many cases, you can get a clearer sense of what to pursue before you start, thus avoiding a futile chase for data. Klubeck is a strategy and planning consultant at the University of Notre Dame and founder of the Consortium for the Establishment of Information Technology Performance Standards, a non-profit seeking to standardize industry measures. For more about the book,
Dennis McCafferty is a freelance writer for Baseline Magazine.
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