Ten Best Viral Marketing Videos

By Rebecca Kutzer-Rice on 2010-06-21

Viral videos spread by word of mouth and across social networks, drawing millions of viewers and creating all kinds of buzz for the brands that appear in the short clips. Positive reactions can be powerful, but negative vibes can pack a punch, too. Are you ready for the viral world represented in these YouTube sensations?

Sony Bravia
Stop motion cinematography makes this video truly artful.

Ten Best Viral Marketing Videos - Business Intelligence

United Breaks Guitars
Dave Carroll sings about a bad baggage experience. United looks terrible,but his personal brand soared with over 8 million views.

Google Chrome Speed Tests
Google burnished its brand with eye-catching videos.

Coke Zero & Mentos Experiments
After seeing several viral videos, Coca Cola made a deal with thisexplosion-hungry duo.

Kobe Jumps Over a Speeding Car
Kobe Bryant, decked out in Nike attire, subtly sponsors the brand by jumpingover a car—or at least appearing to.

Will It Blend?
BlendTec’s videos – here, pureed iPhone— combine cheesiness and mayhem intoa brand-building juggernaut.

Walk on Water
The buzz dissipated when users learned this video was sponsored by Hi-Tecshoes.

Guys Backflip into Jeans
Levi sponsored this viral video, whose poor quality and shaky filming make it seem user-generated.

Test Your Awareness
Deck: This British bicycle safety ad has nearly 10 million views.

Dove Evolution
Dove shocked the world with this truth-telling video.

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