Invest in people,By Allan Alter | Posted 2006-11-14 Print
November 2006 Customer Strategies Survey, Part Three: Analytics, competitive intelligence, call centers and salesforce automation meet the expectations of only about 60% to 75% of users.improve at analytics.">
Invest in people, improve at analytics. Sales and marketing technologies are often not deployedand frequently fall short when they are.
Last month's Business Process Improvement survey found that sales and marketing departments are the most difficult functions for IT to support. So it's no surprise that many companies have yet to adopt sales and marketing technologies such as analytics or marketing automation, or that these technologies often fail to deliver. It's especially unfortunate for salesforce automation, one of the few technologies likely to meet or exceed expectationsand, as we noted in
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