Microsoft's adCenter Now Open for Business

By Ben Charny  |  Posted 2006-05-04 Email Print this article Print


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Here comes the supposed Google AdWords killer. adCenter, Microsoft's do-it-yourself ad feature, opens for business.

Microsoft appears to be letting anyone now sign up for adCenter, the long-awaited, self-serve Internet advertising feature that competes with Google's pioneering AdWords.

To create an adCenter account, you must leave a credit card number. Microsoft then charges that credit card account a nonrefundable $5. From there, adCenter is very similar to Google's AdWords.

Each lets someone bid against others to have their advertisement accompany search results for a particular search term. Each time someone clicks on the ad, Google or Microsoft or another such company gets paid the amount of the winning bid.

But Microsoft thinks it has a big edge. The company claims that no other search advertising program steers ads to customers based on day of the week, time of day and a specific geographic location.

AdWords and a self-serve feature from Yahoo can't target an audience that precisely. In theory, the more refined the audience choice, the more successful the marketing.

adCenter makes Microsoft a "solid No. 3 player," Directions On Microsoft analyst Matt Rosoff said during an interview in late December, when adCenter first appeared on the scene in Singapore and France.

Read the full story on Microsoft's adCenter Now Open for Business



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