Microsoft Starts Offering U.S. Ads on MSN MobileBy Reuters - | Posted 2007-12-10 Email Print
WEBINAR: On-demand webcast
Next-Generation Applications Require the Power and Performance of Next-Generation Workstations REGISTER >
Microsoft began to place advertisements on its U.S. MSN Mobile page, moving into the nascent mobile phone advertising business.SEATTLE Microsoft began on Monday to place advertisements on its U.S. MSN Mobile page, moving into the nascent mobile phone advertising business.
Computer-based Web usage dwarfs mobile Internet use in the United States, but companies like Microsoft, Google Inc. and Yahoo Inc. see advertising tied to mobile phones as potentially more lucrative than the $40 billion online advertising market.
The company will start with advertisements from Bank of America, Paramount Pictures and Jaguar. Microsoft already sells mobile phone advertisements in Belgium, France, Spain, Japan and the United Kingdom.
Microsoft's idea is to offer customers the option to place advertising across a wide range of platforms from the Internet to mobile phones to its Xbox Live online video game service.
Microsoft also plans to bring new features such as astrology and movie ticket buying to its MSN Mobile page.
(Reporting by Daisuke Wakabayashi; Editing by Leslie Gevirtz)
Copyright Reuters 2007. All rights reserved. Users may download and print extracts of content from this website for their own personal and non-commercial use only. Republication or redistribution of Reuters content, including by framing or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters and the Reuters sphere logo are registered trademarks or trademarks of the Reuters group of companies around the world.