Microsoft Outlines App Integration Plan in Tech Ed KeynoteBy Peter Galli | Posted 2006-06-11 Email Print
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Updated: Microsoft executives clarify its vision for an end-to-end portfolio of IT products that it claims will help developers build better solutions more quickly.BOSTONMicrosoft is using its annual Tech Ed developer conference to stress the tight integration of its applications and how this will allow developers to build better solutions more quickly.
The opening keynote address was delivered here by Bob Muglia, the senior vice president of Microsoft's server and tools business; Chris Capossela, the corporate vice president of the Information Worker Product Management group; and Ray Ozzie, the company's chief technical officer.
They all took the stage to elucidate Microsoft's vision of the infrastructure for the People-Ready Business, which is what Microsoft sees as an end-to-end portfolio of IT products, technologies, services and resources that the company hopes will empower IT professionals and development teams across the IT lifecycle.
In line with its theme of people and partners working together, Muglia rolled a video from multinational consumer product manufacturer Unilever during the keynote which showed how this happens in the real world.
Unilever wants Microsoft to help move its business forward, and regards information as the most important thing to the company after technology, with complexity "not the challenge but the enemy," the company said in the video presentation.
Unilever also wanted technology to be less about the back-end and more about getting products in front of the consumer. People were the enabler of business success, and the technology was critical in enabling those partnerships, the company said.
In an interview ahead of the keynote address, Bob Kelley, the general manager of infrastructure marketing at Microsoft, told eWEEK that "we believe that there is great value in building an integrated stack, where there is one framework that has many workload solutions within it.
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