Informatica Launches Salesforce.com Data Replication ServiceBy John Pallatto | Posted 2007-03-08 Email Print
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The company is starting what it calls the industry's first on-demand data replication service, designed to allow Salesforce.com customers to transfer copies of their sales and marketing data to their own database servers.Informatica is expanding the software as a service concept from the enterprise applications sector into the data infrastructure realm with the March 8 introduction of its on-demand data integration service.
Informatica's On Demand Data Replicator will enable Salesforce.com customers to replicate the corporate sales and marketing data currently hosted on the Salesforce.com servers and move it to their own in-house servers for backup, security and business analysis.
The data replication will let Salesforce.com customers access their data at any time from inside their own firewalls even if the Salesforce.com CRM (customer relationship management) system happens to be out of service, company officials said.
Some companies have hesitated to make a large-scale shift to SAAS (software as a service) applications, such as CRM, because they are concerned about important corporate data, including sales leads and orders, being stored outside of corporate headquarters in the servers of the application-hosting company.