IBM Readies New Services for the MainframeBy Scott Ferguson | Posted 2007-03-08 Email Print
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With these new services, Big Blue is looking to entice smaller businesses and emerging markets, such as India, China and Russia, to invest in its mainframe offerings.
When it comes to mainframe systems, IBM is taking a global view.
The Armonk, N.Y., company is planning to unveil a new set of services for its System z mainframe systems March 8. The backdrop for this announcement is set to take place in Mumbai, India, where IBM executives believe there is a large potential market for its mainframe systems.
The company's emphasis on emerging markets for its mainframe business is not new, said Ami Ehlenberger, manager of services for System z. In April 2006, the company launched its z9 Business Class mainframe with an eye toward emerging markets. The company even went to China to emphasize the importance of those markets.
"We have been opening up our platforms to new markets and new customers," Ehlenberger said.
According to a Feb. 22 report by Gartner, IBM System z mainframes helped the company maintain its overall revenue lead in the worldwide server market for 2006.