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Three seconds or less is the time a clear majority of online shoppers will wait for a travel site to load before abandoning it.
65 percent of 18-to-24-year-olds expect a site to load in two seconds or less.
One-third of travelers are less likely to visit a site after experiencing technical problems such as slow navigation or errors on the page.
59 percent of consumers multi-task while waiting for a travel site to load.
19 percent of consumers open another travel site in a new window while waiting for a travel site to load.
43 percent of online shoppers have abandoned a booking because the final product price and/or fees were higher than they are willing to pay.
11 percent of online shoppers abandon a booking because they don't want to register with the Web site.
Nine percent of online shoppers abandon a booking because the Web site either asks for too much information or is too confusing/frustrating to use.
Six percent abandon a booking because they're unwilling or unable to give credit-card information online, or the checkout process was too long/confusing.
63 percent are very satisfied with experiences on hotel/lodging sites, compared to 58 percent reporting high satisfaction with airline ticket sites.
Other popular travel site industry niches include:
cruises (67 percent high satisfaction), timeshares/vacation rentals (62 percent high satisfaction) and car rentals (60 percent high satisfaction).
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