Three seconds — or less — is the time a clear majority of online shoppers will wait for a travel site to load before abandoning it.
Some of the earliest and largest changes wrought by the Internet came to the travel industry. In this relatively-mature market, it's all about speed, performance, and reliability – users aren't willing to tolerate slow, difficult-to-navigate sites. Lose frustrated customers and it's very possible they won't return. Meanwhile, many users will work two sites at the same time on the same computer for a better booking experience, according to a new survey from Akamai.
Dennis McCafferty is a freelance writer for Baseline Magazine.
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