How Travel Sites Rate With Consumers

How Travel Sites Rate With Consumers

How Travel Sites Rate With Consumers

Three seconds — or less — is the time a clear majority of online shoppers will wait for a travel site to load before abandoning it.
Some of the earliest and largest changes wrought by the Internet came to the travel industry. In this relatively-mature market, it's all about speed, performance, and reliability – users aren't willing to tolerate slow, difficult-to-navigate sites. Lose frustrated customers and it's very possible they won't return. Meanwhile, many users will work two sites at the same time on the same computer for a better booking experience, according to a new survey from Akamai.
Dennis McCafferty is a freelance writer for Baseline Magazine.

Submit a Comment

Loading Comments...
eWeek eWeek

Have the latest technology news and resources emailed to you everyday.

By submitting your information, you agree that baselinemag.com may send you Baselinemag offers via email, phone and text message, as well as email offers about other products and services that Baselinemag believes may be of interest to you. Baselinemag will process your information in accordance with the Quinstreet Privacy Policy.

Click for a full list of Newsletterssubmit