Google Charges for Cell Phones

By Baselinemag  |  Posted 2007-11-07 Email Print this article Print

The search giant aims to bring targeted advertising and applications to mobile devices, further extending the power of its search machine.

Google and a consortium of 33 developer partners announced their intentions to bring a new application-friendly operating system to cell phones, breaking the tight reigns of the wireless carriers and equipment manufactures on these ubiquitous devices.

Google is lead in the hunt for the old UHF television spectrum, valued north of $4 billion. If it captures that piece of the airwaves, Google could break the entire wireless telecom market with Wi-Fi free or low-cost cellular phones and portable computers.

Underlying all of these moves by Google into the cellular world is its powerful search advertising moneymaking machine. Search advertising has earned Google more than $30 billion over the last five years and catapulted the company into the top five most valuable U.S. companies (check out: Google Makes Top 5 Most Valuable Companies). Search engine technology is underwriting almost all of Google's ventures outside of its core competency, making it a threat to several legacy technology and service industries.

To understand how Google works, check out Baseline's in-depth investigation into Google's disruptive technologies and business models: /article2/0,1397,1985470,00.asp


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