Google Takes to the AirwavesBy Baselinemag | Posted 2007-11-16 Print
Google Takes to the Airwaves
According to press reports, Google appears ready to make a bid for a piece of the national wireless spectrum. The Federal Communications Commission will soon auction a piece of the old UHF band, previously used for television. Google is expected to bid $4.5 billion for the airwaves, giving it the ability to launch its own wireless telephony and mobility network. Rumors persist that it's also exploring the purchase of Sprint-Nextel, but those whispers may be silenced quickly if the search giant buys the UHF band. Google's ambitions for expanding its targeted marketing machine to the mobile market are no secret, especially with last week's announcement of its Android initiative to bring software to cell phones.
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