Dell to Sell Through Wal-Mart

By Jessica Davis  |  Posted 2007-05-24 Email Print this article Print


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The move marks direct-sales PC giant Dell's first foray into the retail channel. (The Channel Insider)

Dell will make its first move into the retail channel starting on June 10, putting two of its Dimension desktop computers out to be sold through the world's largest retailer, Wal-Mart.

CEO Michael Dell hinted in April in a widely leaked memo that his company—known for its direct-only sales—would move into new channels, including retail.

"This is the first step in what is an evolving retail strategy," said Dwayne Cox, a spokesperson for Dell, based in Round Rock, Texas. "It is not our entire retail strategy."

Cox emphasized that the ultimate strategy would have a global flavor.

Click here to read more about Dell's changes in strategy.

Cox said Wal-Mart made sense as a first move for Dell because 90 percent of American households shop there, and by selling through Wal-Mart, Dell would be likely to reach customers that it would not have reached via its direct sales model.

Cox also pointed to Wal-Mart's "great distribution model."

Read the full story on The Channel Insider: Dell to Sell Through Wal-Mart

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Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at


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