Case Study: Panasonic Searches the Master Data for a Single Version of Truth

By Baselinemag  |  Posted 2006-05-22 Print this article Print

Panasonic is in the midst of a massive global effort to reconcile its product information. But with so many products and so much data, a single version of the truth still seems a world away.

Many multinational companies are waking up to find they have numerous, duplicative, and incomplete records stored in multiple repositories across the enterprise, in remote and isolated information islands. The result: slower responsiveness and higher costs. And when you're as big and spread out as Panasonic, this is not a trivial issue. That's why the electronics giant has set out to reconcile its product data on a global scale, in an attempt to gain the so-called single version of the truth. The end goal: to improve time-to-market and enable simultaneous, global product launches. Business journalist Duff McDonald explores the early returns of this work in progress, and examines the cultural barriers obstructing this monumental task.

Story guide:

  • First to Market
  • A Corporate Mandate
  • A Unified Europe
  • U.S. Looks to Emulate Europe's Success
  • A Culture Clash
  • RFID Looms


  • Technology: Finding Profits Through Vendor-Managed Inventory

    Related stories:

  • The New Rules for Information Management
  • Product Lifecycle Management: The Means of Production
  • Information on Vendor-Managed Inventory


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