Backcountry.com is a small player in the outdoor sporting goods market. But thanks in part to an unconventional approach to IT, it's experiencing eye-popping growth, nearly doubling its revenues in 2005. How? By using a variety of open source software, including Linux and MySQL. At Backcountry.com, nearly every system runs on open source, from its supply chain to knowledge management.
It's a compelling strategy, but not without risks. To realize the promise of open source, share source code freely and improve or customize software as needed at a fraction of the cost of proprietary software, Backcountry had to hire a massive IT staff that's responsible for writing all its own code. That's not something every small company can—or should—undertake.
Story Guide:
Part 1: Great Wide Open
Part 2: Open Source on the Cheap
Part 3: How Open Source Aids Innovation
Part 4: Using Tech for Fast Growth
Sidebars
Thinking Out Loud: David Jenkins, Backcountry.com CIO
Comparing the Costs of Open Source
Related Articles:
Research May 2006: Which Emerging Technologies Make Sense For Your Company?
Research: Open Source Turns Strategic
Expert Voice: Steven Weber on the Future of Open Source
Mega Trend: Linux Joins the Software Establishment
Chinese Companies Plan Massive Linux Deployments
Calculators: Knowing When to Embrace Open Source
Business Intelligence 
