What You Should Do

By Deborah Gage  |  Posted 2002-11-06 Print this article Print

Worries about data-mining technologies have appliance manufacturers returning to the drawing boards.

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What You Should Do if You're Collecting Customer Data
  • Be smart
    Understand exactly the customer data you're tracking and how you're using it.
  • Don't assume approval
    Just because an action (like mixing Web data with store data) may be legal, doesn't mean customers will find it acceptable.
  • Announce policies clearly
    If you're going to share or rent data, for example, tell customers.
  • Be inclusive
    Link all communications with customers, such as direct e-mail, to your privacy policy.

    SOURCE: Meta Group

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    Senior Writer
    Based in Silicon Valley, Debbie was a founding member of Ziff Davis Media's Sm@rt Partner, where she developed investigative projects and wrote a column on start-ups. She has covered the high-tech industry since 1994 and has also worked for Minnesota Public Radio, covering state politics. She has written freelance op-ed pieces on public education for the San Jose Mercury News, and has also won several national awards for her work co-producing a documentary. She has a B.A. from Minnesota State University.


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