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Assess Your Online Presence: Google your name. When possible, remove content that doesn't align with the image you want to project.
Know where you'd like to work. Position yourself as an expert in your industry. Be authentic.
Become a Joiner: Join communities that suit your professional interests. Get a sense of tone and content, then add meaningful comments that advance the dialogue.
Establish your expertise by consistently offering useful insights. LinkedIn and Facebook Groups are great places to begin.
Work the Room: Within communities, gt to know the people as you would at a networking event; seek common interests, ask questions, build relationships.
View networking not as part of a one-time job search, but as foundational for your career. You're on a people search.
Link In: complete the LinkedIn profile, not just the partial version. Search the site to make sure your network is as broad as possible.
Ask former employers and clients for an "I would recommend," a feature that functions as an online letter of recommendation.
Answer questions on LinkedIn Answers. Respond consistently and with value, and you will become known as an expert.
Follow that Recruiter: Use Twitter to find ideal companies and people who represent them. Follow relevant streams, getting to know staffers who maintain them.
Tweet meaningful responses that position you as a knowledgeable contributor; as relationships grow, carefully use the Direct Message (DM) feature.
Your Facebook Job Fair: Tap into your existing network. Stay positive. Be professional in describing your job preference. Link your resume.
Create a Facebook ad that highlights your skills and the value you would bring to an employer.
Hug Your Community: Post routinely - at least once a day is ideal. Engagement draws and audience and demonstrates commitment, follow-through, and discipline.
Be sure to promote your community activity within your resume, letters of inquiry, and so forth.
Smart Tactics: Purchase a URL in your name, post key info there. Blog, and contribute to existing blogs.
Make a short video in which you answer interview questions and highlight your skills. Post to YouTube, using industry-related keywords. Create a podcast, post to your Facebook page.
Create connections across social networks so that recruiters can find one consistent image of you.
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