Assess Your Online Presence: Google your name. When possible, remove content that doesn't align with the image you want to project.
Searching for a job, but don’t know where to begin? Need specific advice for Linkedin, Facebook, and Twitter? Check out these ideas from the book The Online Job Search Survival Guide, by Sherrie A. Madia, Ph.D., director of communications at The Wharton School, and Paul Borgese, a
managing partner at strategy and marketing company EyeCatcher Digital. Noting that 75% of companies expect recruiters to do online research on job candidates, the authors stress the importance of keeping your own online
presence clean and current, and of finding ways to make yourself visible and attractive to the right people. A key is what Madia calls
“reverse-engineering” the job search. “Rather than sending resumes en masse,
social networking enables job seekers to plant content seeds strategically
in places where human resources will likely be. Establish yourself as a
thought leader, and give your expertise freely.” Using social media
effectively also develops and showcases your marketable communication skills and online savvy.
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