Someday, all software will
run online and clunky desktop applications will be a distant memory. See why.
IT workers are revolting.
They want more access to software,
from anywhere, and on their own terms. Oh, and they want to use the iPhone and
just about any other trendy mobile gadget. This trend of knowledge workers
demanding more flexibility is increasing, and IT must respond.
One answer is Software-as-a-Service (SaaS), which offloads
the cumbersome chore of versioning locally-housed software to a third-party.
Leading SaaS vendors such as Xythos, Google Apps Premier Edition, ZoHo, and
Salesforce.com capitalize on the trend for IT to move faster and manage less.
Five years ago, SaaS was a newly minted buzzword. For several large companies,
it is becoming as way of life.
One of the main benefits to SaaS is the cost structure. For
example, Google Apps Premier Edition costs just $50 per user per year, and you
can remove users anytime. And, it is enterprise ready: Google Apps supports IMAP
migration, e-mail routing, an open
API for
user account synchronization, single-sign on, and third-party integration.
There’s also a deployable Google Apps Standard Edition that’s free to use, yet
has some of the main advantages without the integration.
"Much of the pressure to move toward SaaS workplaces is
coming from end-user, mobile workers, and web consumers," says Jim Murphy,
the research director at
AMR Research.
"One of the big trends in enterprise IT is the fact that it's so easy for
any user to adopt something like Google Apps or even Facebook -- they don't
have to wait for IT to deploy it."
One early adopter of SaaS for knowledge workers is
Prudential Financial in
Newark,
NJ.
The company is adding about 60 new Google Apps users per month with a goal of
having 1,200 seats by mid-2008. The cost structure was attractive, according to
Camden Daily, the director of technology at Prudential, but the main benefit is
in flexibility of deployment.
Google Apps is the corporate equivalent of Google’s familiar
tools for mail, calendar, documents, and other consumer apps. Mike West, vice
president at strategy consulting firm Saugatuck Technology, says SaaS has
typically been the purview of companies who want to offload "fringe"
services such as customer relationship management -- thus the success of Salesforce.com -- but
agrees with Murphy that the trend is in mobile workers asking for – and getting
– more online tools.
Les Sease is the IT Director for Prudential Carolina Real
Estate in
North Charlston,
South
Carolina, one of the satellite offices that has
started using Google Apps. Prudential normally runs a corporate mail server for
satellite offices, but Sease avoided a capital purchase and deployed Google
Apps Premier Edition for mail, scheduling, documents, slideshows, and
spreadsheets. For him, the timing was right: a software and hardware upgrade was
required to keep Microsoft Exchange Server running.
"The big thing is being able to have it when you need
it, where you need it," says Sease. "It just gives us a working
environment so we don't have to be confined to one computer."
Sease says Google's Postini acquisition was a critical
because it provided redundancy that was not available before. "We have had
people delete important e-mails and can now recover them," he says.
Another example of anytime, anywhere software services is
Midas Auto Stores in Houston, Texas, which started using Google Apps to give
employees the ability to communicate more with customers.
"Managers and assistant managers at each store are
using Gmail regularly to respond to customers and track appointments,"
says Chris Montgomery, who owns six Midas stores in the
Houston
area. "Customers can schedule appointments at our website. When they do
so, a form email is sent to the manager and the customer (as a notification it
went through). From the email, managers can choose to add the appointment to
their calendar, or just keep track of it in their inbox. Because managers now
respond to email, on-line appointment scheduling is more feasible."
For
Montgomery,
the main benefits to SaaS are ease of deployment, low cost -- he says he has
been "bootstrapping" with free e-mail that none of his managers took
seriously -- and a low barrier to adoption. He makes the point that
enterprise-class software services – which run as reliably as a corporate
server, provide redundancy and scalability, fast upgrades, and good usability
for end users – are showing up" in unlikely places including the back-room
of a Midas Repair Shop."
"Since software lives in the cloud, it can be improved
as often as needed without tying up the IT department or inconveniencing
users," says Rajen Sheth, a senior product manager for Google Enterprise.
"This 'versionless' software eliminates upgrade projects and helps
technology keep pace with the speed of business, giving employees access to new
technology early and often rather than forcing them to wait for a final,
packaged product to be shipped."
"The whole
management of software is an untidy mess," says Saugatuck's West.
"You've got to go and acquire it, manage new releases, have to integrate
new releases. With SaaS, you pay the subscription fee [typically around $50 per
user per year, or with no cost per user] for as long as you choose to use it
based upon a number of users. There is no big capital outlay."
ZoHo is another company that is ready to deliver a flexible
alternative to in-house software. Already transitioning from a company that
provides consumer-friendly tools for writing documents and tracking your
schedule, ZoHo has set its sites on the enterprise as well, a very recent move.
"For projects involving people from three or more time
zones, spread out in different countries, this is a great solution," says
George Bakalov, founder and president of the Harvest Breakthrough International
Network, a religious organization that uses ZoHo for business. "Sending
emails back and forth has been minimized by about 70-80%. For file management,
project files are all in one place with new versions available. ZoHo has much
better overall project management [that the desktop]. The forums allow us to
cover a subject without having to chase emails later, so it's more
coherent."
Even with these success stories, SaaS still has challenges
to overcome. One key hurdle is that many companies have developed scripts and
macros around Microsoft's desktop offerings, creating an entanglement that will
be hard to de-construct. SaaS also depends on good throughput and a reliable
connection, lending itself to some industries – such as health and financial –
and not as much to media creation industries such as music and movies.
"There will always be a need for desktop applications that provide
advanced functionality that's best delivered from a client -- such as
high-powered computations in spreadsheets-- but less and less work is like
that," says Google's Sheth.
"SaaS is a complementary approach rather than a
holistic approach -- for any large enterprise, at least," says
AMR's
Murphy. "SaaS's strongest appeal tends to be in focused areas were the
need is high, when internally developed and deployed systems have already
failed (
CRM is huge here). A lot of the
other inhibitors to SaaS adoption are security and privacy, protection of IP,
need for customization in order to differentiate, and compliance -- including
regulatory compliance and supporting litigation requirements. In some
industries for some processes and capabilities, SaaS isn't an option. For
instance, in pharmaceuticals, document management systems are validated for FDA
compliance."
Of course, even in these industries, SaaS will make in-roads
– the cloud is invading IT. In
CRM, for
example, where off-loading the complex process of customer management is a
chore for internal staff, a company like Salesforce.com has now reached a
million users with about 100 million transactions per day. Both Microsoft and
Google are building data centers all around the
United
States, and broadband access is becoming
ubiquitous.
Once a fringe option, SaaS is now making progress with mission
critical work among knowledge workers. Someday all software will
run online, and clunky desktop apps will be a distant memory.