What Companies Want From Cloud-Based BI Tools

By Dennis McCafferty  |  Posted 2015-05-11 Email

Business and IT managers anticipate making greater investments in cloud-based business intelligence (BI) tools, according to recent survey research from Dresner Advisory Services. The accompanying "2015 Cloud Computing and Business Intelligence Market Study" reveals that organizations are most likely turning to a private cloud—rather than a public one—for BI initiatives. These enterprises expect to get end-user self-service, personalized dashboards and ad hoc queries from these tools, which are highly sought—especially within sales and marketing departments. "Organizations that perceive themselves as more successful with their business intelligence projects are those most likely to use cloud BI today," says Howard Dresner, founder and chief research officer at Dresner Advisory Services. "Interest in most cloud BI features is increasing over time. … We see this as a positive signal of potential future adoption." More than 775 IT, marketing, BI, operations, R&D and other professionals, as well as executive management, took part in the research. (Note to readers: The report can be purchased for $595.)

Dennis McCafferty is a freelance writer for Baseline Magazine.

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