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Marketers Aren't Getting the Points

The problem with many loyalty programs is that most do nothing to engender loyalty. They simply serve up a steady drip of marketing offers and pseudo rewards. Read More >

 
 

Innovation Isn't Just a Buzzword

Consumers want—even demand—sophisticated solutions that make things easier and better. They'll judge your company based on what you deliver … or fail to deliver. Read More >

 
 

It's Time to Rethink Loyalty

Business and IT leaders need to rethink a company's role in retraining employees and upgrading their skills to address new and evolving IT tasks and challenges. Read More >

 
 

Leadership Advice for New Tech Managers

When supervising workers with different personalities and work ethics, you must find a leadership style that's comfortable for you and works well for your team. Read More >

 
 

Fake Is the New Real

Spammers routinely impersonate users to disseminate malware or misinformation. Without checking every time, it's easy to fall prey to phishing or Web scams. Read More >

 
 
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