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Inside Yahoo`s Identity Crisis
By David F. Carr
2007-10-26

Article Views: 9694
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  Table of Contents:
  1. Inside Yahoo`s Identity Crisis
  2. Google: The Change Agent
  3. New Starting Points
  4. On the Drawing Board
  5. Front-Loading Web Performance
  6. Yahoo Base Case
  7. Accentuate the Positive
  8. Player Roster
  9. Yahoo Timeline
  10. Return of the CEO

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Inside Yahoo`s Identity Crisis
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Losing its lead in Internet traffic and ad revenue along with its chance to win the search market, Yahoo aims to reinvent itself.  But with a slowing economy and downward forecasts for earnings, how bad are things for Yahoo? That could depend on Microsoft’s plans to buy the struggling Web portal.

The exclamation point at the end of its logo once symbolized Yahoo's synonymity with the exciting opportunities of the Internet. Originally dubbed "Jerry's Guide to the World Wide Web," Yahoo defined itself as the portal to the digital world. Missteps and missed opportunities caused it to lose out on some key opportunities—including an acquisition of rival Google—which is now costing it Web traffic and advertising revenue and raising questions about its viability. Under pressure, Yahoo is trying to reinvent itself as a true multimedia company, investing millions of dollars in new technology and products that could restore its former glory.

Latest News, Opinion & Features:

  • Microsoft Offers to Buy Yahoo for $44.6 Billion

  • Break Down the Garden Walls

  • 5 Challenges to Yahoo's Survival With or Without Microsoft

  • Yahoo to Cut 1,000 Jobs

    • Story Guide:

  • Google: The Change Agent

  • New Starting Points

  • On the Drawing Board

  • Front-Loading Web Performance

  • Yahoo Base Case

  • Accentuate the Posititve

    • Also in This Feature:

  • Who's Who at Yahoo
    Meet the team leading Yahoo's turnaround


  • Yahoo Timeline
    A look at Yahoo's development from its founding in 1994 to present


  • Return of the CEO
    Just as Michael Dell and Steve Jobs reclaimed their CEO mantles, can Jerry Yang lead Yahoo back to glory?





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