Why Professionals Love Analytics-Embedded Apps

By Dennis McCafferty | Posted 2016-06-03

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Why Professionals Love Analytics-Embedded Apps

The C-suite has become a vocal supporter of applications with embedded analytics capabilities such as dashboards, self-service reporting and interactive reports.
Big Demand

87% of the survey respondents said they want analytics embedded inside their apps, while 67% of all apps are designed to include analytics.
Gaining Momentum

43% of app users routinely take advantage of embedded analytics features, and 52% are expected to do so within two years.
Industries That Deploy Embedded Analytics

Health care: 77%, Education: 76%, Utilities: 75%, Business services: 74%, Financial services: 72%
Influential Parties

36% of the respondents said their CEO and/or executive management was the primary driver for adding BI and analytics to their apps, and the same percent said it was their product management team.
Valuable Function

87% of app providers said embedded analytics is important to their customers, accounting for 45% of the overall app's value. 62% plan to invest in this technology during the next year.
Top Embedded Analytics Capabilities

Dashboards: 68%, Self-service reporting and analysis: 57%, Static and interactive reports: 55%
Big Benefits, Part I

93% of the respondents said embedded analytics helps them improve customer satisfaction, and the same percentage said it enhances the user experience.
Big Benefits, Part II

84% said embedded analytics helps attract new users, and 82% said it extends the life of an existing app.
External Support

49% said they'd integrate a third-party product to deliver embedded analytics to maintain internal focus on their core functions, and 42% said they'd do so to get to market faster.
Considerations in Choosing an Embedded Analytics Provider

Ease of integration: 95%, Functionality: 94%, Price: 94%, Speed of implementation: 94%, Suitability for internal skill sets: 94%
Cohesive Design

Inline analytics—which integrates analytics content and capabilities within the data, security and user interface of an app—accounts for 53% of all implementations.
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An increasing number of employees are seeking apps with embedded business intelligence (BI) and analytics capabilities, according to a recent survey from Logi Analytics. The accompanying "2016 State of Embedded Analytics Report" indicates that a growing number of workers are expected to take advantage of embedded analytics in the near future, especially within industries such as health care, finance, education and utilities. In many cases, CEOs and their executive management team are becoming the most vocal supporters of these apps, stressing the value of embedded analytics capabilities such as dashboards and self-service reporting. With these tools, employees are helping their organizations improve customer satisfaction, while benefiting from apps with extended lifecycles and other capabilities. "Businesses are moving to the infused analytics model, in which analytics is a core component of all software applications," according to the report. "Within three years, it will be impossible to tell the difference between an application and the analytics content embedded within it. … Applications will continue to move from bolt-on approaches to more infused implementations. Users will only have to use their preferred application, not two or more applications, in their daily work." More than 500 business and tech professionals, other employees and app providers took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.