Why High-Performing Companies Depend on Analytics

By Dennis McCafferty  |  Posted 2015-11-13 Email

The majority of high-performing companies surveyed are fully committed to analytics as a strategic business tool, while only a minority of less successful organizations can claim the same, according to a recent report from Salesforce. The "2015 State of Analytics" report compares high and moderately performing firms with respect to analytics, and the differences are revealing: High-performing companies are more likely to use data to drive business decisions, and their senior leaders are likelier to commit to these analytics solutions. In addition, you'll see more collaboration about analytics within the corridors of these more successful organizations. Not coincidentally, these companies have gained an edge on the their competition in terms of connecting to customers. "With consumers generating more data than ever, companies need to make sense of the torrent of Web searches, tweets, product logs, connected devices and apps that reveal their customers' needs and behaviors," said Stephanie Buscemi, COO of Salesforce's Analytics Cloud. "With data analytics, companies can tap into this vast ocean of insights and arm their employees with a 360-degree view of their businesses and customers, allowing them to make smarter, data-driven decisions." More than 2,000 business leaders, directors and executives took part in the research.

Dennis McCafferty is a freelance writer for Baseline Magazine.

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