Eight Essential Facts About Big Data
In 2005, a technology knowledge and education company named O'Reilly Media came up with the term "big data" to describe all the digitized content and information that, at the time, had grown too huge to manage. Since then, organizations have invested heavily in tech tools to better identify, capture and analyze data in order to open up a new world of business-focused insights. Many, however, still struggle to keep up. The new book, Think Bigger: Developing a Successful Big Data Strategy for Your Business (Amacom/Available in April), provides a sweeping perspective of the possibilities. "Everything digital is data," according to author Mark Van Rijmenam. Given that, he writes, it's astonishing how many companies still undervalue data's importance and benefits. Since IT departments have the lead role in helping their organizations take charge of data, he offers them the following eight big data realities to provide direction. Van Rijmenam is founder of Big Data Startups, a big data knowledge platform.