Analytics/Big Data Archives


Companies Lag in Digital Marketing Efforts

As technology continues to advance and a growing number of processes are digitized, digital marketing becomes more critical to business success. Organizations need to have integrated technology systems and processes, along with the ability to centrally analyze data from customer interactions. However, a survey of 700 marketing professionals from a range of industries, mostly based in the United... Read More >


Libraries Pool Big Data Analytics Investments

Ten libraries joined together to use a big data analytics service that applies fuzzy logic technology to card catalog data to identify patterns and trends. Read More >


Health IT Platform Results in Better Patient Care

A nonprofit adopts a health information technology platform to decrease challenging conduct and restrictive residential living for people with behavioral issues. Read More >


Harnessing Big Data to Deliver Healthy Babies

Health care firm Alpha Maxx uses self-service data analytics to reduce premature births and to help high-risk pregnant women deliver healthy babies. Read More >


How to Get the Biggest Bang From Your BI Data

The vast majority of users and managers of business intelligence (BI) data believe they are maximizing the value of this data, according to a recent survey from Clutch. The resulting report, "Business Intelligence Data Analytics Survey 2016," reveals that organizations are collecting data from a wide range of sources: internal, business systems, structured data, unstructured data and social... Read More >


Manage your Newsletters: Login   Register My Newsletters