Analytics/Big Data Archives


Mid-Market Firms Use Tech to Be More Competitive

A majority of middle-market companies will spend up to 10 percent of their budget on technology, including product and service innovation and core technologies. Read More >


How Marketers View the Future of Technology

Marketing executives are commanding an ever-growing piece of the IT budget, so it makes sense to get their take on which technologies are getting their attention. But it turns out that their take is a bit conflicted. A recent survey of 620 marketers from the United States, the United Kingdom, France, Germany and Australia, which was conducted by marketing software-maker Marketo, reports a notable... Read More >


Where Is Analytics Going in Financial Services?

There are a handful of broader analytics trends that have special implications for financial services institutions. These four are especially worth noting. Read More >


Why Many Big Data Plans Are Stuck in Neutral

While the majority of companies have implemented big data projects, comparatively few are making anything more than a moderate investment in these efforts, according to a recent survey from SAS. Overall, the findings present similarly mixed messages about the topic. On one hand, most top executives believe that data will play a key role in their organization's future. On the other hand, only a... Read More >


Creating a Digitally Driven Customer Experience

While top marketing executives said their organization is making strides in collecting and processing customer-related data, they admit that they have a long way to go in developing the kind of digitally driven customer experience that's needed today, according to a recent survey from the Chief Marketing Officer (CMO) Council and IBM. The accompanying report, "Connected Interaction to Power Brand... Read More >


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