Analytics/Big Data Archives

 
 
 
RECENT ARTICLES Subscribe
 
 
 
 
 

Marketers Want Unified Data and Better Tech Tools

Marketing professionals want to take a deep dive into big data, but they say that their current technology resources present too many barriers to success, according to a recent survey from Tealium. The resulting report, "The Path To Unified Marketing: Unlocking Potential through Integrating Applications and Data," states that many organizations are consolidating major apps and data functions to... Read More >

 
 

It's All About Behavior: What Makes People Tick?

Companies must drill down into usability issues—along with the way people adopt and use products—to fully understand what makes individuals tick … and click. Read More >

 
 

Minneapolis Uses Analytics to Enhance Services

The city adopts an advanced analytical solution to understand trends, boost its ability to make data-driven decisions and take a proactive approach to services. Read More >

 
 

Next-Gen Analytics Helps Spur Business Success

Analytics combines data and data sources in new ways to help firms understand relationships that can determine whether they soar or stumble into the digital age. Read More >

 
 

Aaron's Buys Into Cloud-Based Financial Planning

The specialty retailer moved from spreadsheets and manual processes to an advanced, cloud-based financial planning system to ring up better business results. Read More >

 
 
ARTICLES BY DATE
 
 
 
 
 
PREVIOUS ARCHIVES >>
 
 

 
 
 
Manage your Newsletters: Login   Register My Newsletters