Analytics/Big Data Archives

 
 
 
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How to Make Customer Relationships Second Nature

The Sierra Club, an important, popular environmental organization, turned to CRM and advanced analytics capabilities to improve interactions with supporters. Read More >

 
 

Data Is a Business Driver; Manage It Effectively

How can organizations collect and process data quickly and accurately? These tips are key to forming a new data management plan or assessing your current plan. Read More >

 
 

eHarmony Enhances Its Relationship With Big Data

The online dating service takes performance to a new level with improved data management and analytics, which provide insight that was previously unimaginable. Read More >

 
 

Using Analytics to Squeeze Value From Big Data

A new generation of analytics tools is helping a growing number of companies derive bottom-line benefits from the ever-larger pools of data they're collecting. Read More >

 
 

Analytics Time Lags Result in Lost Opportunities

Organization leaders are getting impatient with the amount of time it takes to obtain results from data analytics, according to a recent survey from Alteryx. They feel it should take just hours—or possibly minutes—to gain insights from data, rather than the days or weeks that is often required. Much of the problem is related to a lack of data blending, as data frequently has to be... Read More >

 
 
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