About Us


Baseline is dedicated to helping business and technology managers and executives work together to achieve their business and IT goals, improve the ROI on their technology investments, and, ultimately, have a positive impact on business performance and the bottom line.

The website provides a community in which managers and executives—whether in IT or a line of business—share their experiences on the front lines of enterprise technology. Their real-life IT implementations and knowledgeable business advice help their peers in other enterprises use technology to achieve organizational objectives.

Baselinemag.com provides valuable information on key technology and business trends—such as cloud computing, mobility, big data analytics and social media—that drive business success. It also includes case studies written by IT and business leaders, how-to articles, research reports, insightful columns and blogs, news and career guidance.


Eileen Feretic is editorial director of eWEEK, Baseline, CIO Insight and Channel Insider, as well as editor in chief of Baseline and CIO Insight, at QuinStreet. She has 30 years of experience as a writer and editor in the technology industry. At Ziff Davis, she held several senior editorial positions on Baseline, CIO Insight and eWEEK, and was an executive editor for the Custom Solutions group. Prior to Ziff, Eileen served as content manager for IBM’s customer websites and editor in chief for Beyond Computing magazine, which won more than 90 awards during her tenure. Previously, she was an editor and editorial director at Hearst’s Business Division.

Patrick Burke is the senior editor of Baseline and CIO Insight. He has 15 years of experience working at daily newspapers, magazines and Websites. Pat has held several titles over the years, including news reporter, business editor, copy editor, technology writer and night news editor. Prior to joining QuinStreet, he was an online editor at the New York Post.

Samuel Greengard is a contributing writer for Baseline and CIO Insight. He has covered the business and technology fields for more than 25 years and has written articles covering all major technologies, including mobility, cloud, big data and security. Sam has won numerous awards for his articles, including many from the American Society of Business Press Editors. He was an instructor at the UCLA Writers' Program and past president of the American Society of Journalists and Authors.

Dennis McCafferty, a contributing writer for Baseline and CIO Insight, has more than 20 years of experience as a writer. He has covered a variety of technology and business topics for a number of publications, including those of Ziff Davis. Dennis was also an editorial staffer for USA Weekend, the nation’s second-largest magazine, with more than 22 million readers.

Tony Kontzer, an experienced business journalist, is a contributing writer for Baseline and CIO Insight. Areas of expertise include everything from news stories, blogging and high-level features about business technology to case studies and white papers.

Bob Violino, a contributing writer for Baseline, has covered business and information technology for more than 25 years. He writes about information security, cloud computing, enterprise applications, social media, mobile technology, big data/analytics, RFID, data storage, server and desktop virtualization, enterprise networking, risk management, open source, communications/collaboration and outsourcing.

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